05 / BRAND IDENTITY · LOGO DESIGN
Lux Ride To Go
An automotive signature for premium travel.
I designed a logo for Lux Ride To Go, a luxury car service. The identity combines an automotive silhouette with a compact shield and a strong, three-line wordmark.
LOGO DESIGN · RETROSPECTIVE NOTES
Original logo design. The notes below describe the visible artwork and possible extensions; they do not document a historical strategy study or business results.
01 / A READING OF THE ARTWORK
The visible design language.
01
An automotive cue
A low, flowing car silhouette sits above the wordmark, giving the service an automotive motif.
02
A badge with presence
A broad metallic border contains the mark in a single shield. Its strong outline gives the detailed presentation a clear focal point.
03
Controlled emphasis
Silver and charcoal establish the main identity, while red isolates “TO GO”. Forward-leaning letterforms add a sense of movement.
02 / POSSIBLE EXTENSIONS
Extend the badge into a compact identity set.
Keep the shield, automotive silhouette and silver, charcoal and red palette as the starting point for future applications.
Possible identity extensions
A flat-colour master, a single-colour version and a small-format wordmark would give the existing badge a more practical system for digital and print use.
Proposed extensions for a future design pass.
03 / DESIGN DELIVERABLE